Lifelong Learning
For Marshall Craft, Doing the Right Thing for college and university campuses means making it our business to understand what makes each institution exceptional, to discern how the parts have shaped the present, and how they can positively impact the future of campus.
Each higher education institution is built from its own unique combination of basic building blocks, the expression of which makes up the unique fabric of each campus. Understanding those building blocks is essential in planning future campus improvements, whether the goal is to sensitively respect the existing campus fabric or chart a new path forward. History, mission, campus aspirations and values, the complex and intertwined relationships between academics and research, student life and recreation, athletics, alumni relations, and the surrounding community all play a part in distinguishing one campus from another, both in terms of culture and physical environment.